The challenge (in a good way) is to cast the brand’s identity and messaging in a way that inspires a call to action from the public or the client’s target audience. These might sound a bit boring, but don’t sell them short. Whether they wind up being one-off jobs or lead to lasting relationships with the client is hard to predict, however. They’re also pretty popular and easy to land, making them a perfect entry point to the career. Think of Bob Dylan’s psychedelic-hair poster from 1967 designed by Milton Glaser and Rand’s illustrated eye, bee and M (get it?) poster from 1981. You can play around with typography, colour and artwork-and it’s a chance to really think outside of the box. Oh, the fun, creative possibilities that come with these jobs. The work can be tedious and voluminous in terms of content, but that could swing the fee for producing the job in your favour. Not necessarily demanding much creativity other than drafting charts and illustrations, and perhaps utilizing some stock photography, these jobs are pretty straightforward and could pave the path for return business. (One can dream, right?) Business Documents It’s been said that Enron energy corporation paid Rand $33,000 to design its logo-although that was in the 1990s after he’d already established a reputation as a leader in the field. If you’re good at it, you might just be able to fetch a handsome fee. (Just think about the longevity of the aforementioned IBM logo.) They’re also important because they establish a client’s brand identity-and can continue to do that for a very long time. These are great gigs because they require you to really think creatively, and they’ll add to your portfolio in a meaningful way. Think of these assignments as your bread and butter because they’re going to be pretty easy to churn out. Whether you’re just starting out in your career, or you’re a seasoned designer, these are quick and easy projects that will allow you to get the job done, get paid and move on to the next project-hopefully, all while establishing lasting relationships that will yield returning business. So do yourself a favor: Be ready for anything.” – Michael Bierut, graphic designer, design critic, educator and author. It’s by no means a complete list of all the various types of jobs you can land as a seasoned freelancer. The below list of entry-level graphic design jobs ranges from the most basic to the more complex, and you’ll find a few brief notes on each-not so much on explaining what the jobs are or how to do them (as a graphic designer, you probably already know all that) but, rather, on why they’re worth going after first. What kind of design jobs can a newbie freelancer expect to land? Here, we outline the types of jobs to seek out first and follow that list with other useful information, including deets on few resources that will come in handy as you build your freelance career- Twine and the Chronos time tracking app among them. If you’re thinking about making that leap, consider this a tip sheet. You’re free to do the work you want, free to work when you want. Freelancer-the word alone conjures a sense of autonomy.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |